This is a comprehensive study on social enterprises in the Greater Toronto Area. The research covers key areas of interest to social enterprises practitioners, including marketing practices, an overview of food-based enterprises and opportunities for collaboration, and start up stories.
The study findings are based on in-depth surveys of 32 social enterprises in the GTA. This initiative was designed to deliver practical findings and facilitate actions to strengthen the work of the sector.
To read the report, please click on the individual section of the report. The full report is also available below to read or download.
Executive Summary – Provides the key survey findings
Introduction – Describes overview of social enterprise sector, research initiatives, definition of a social enterprise, methodology, process, and comments on results
Setting the Context – Includes analysis on age, mission, business sector, population served, desired outcomes, business planning, and growth needs
Marketing Practices – Includes analysis of marketing goals, budget, marketing/communications planning, utilized tools, competition and customers, and best practices.
Food-based Enterprises – Includes analysis on employees and participants, skills training, business operations, growth needs, and collaboration opportunities
Start-up Stories – Includes discussion on key people who started and/or took the social enterprise off the ground, funding and growth challenges, and needed types of support
Full Report – Entire 79 page report (includes all of the above sections)